Show Overview:

0:00 - Intro

2:15 - Product Launches and Post Launch Optimization

8:30 - Awkward Silence

8:40 - More Product Launch Talk

10:50 - Goal-Seek Marketing

12:43 - Facebook / Cambridge Analytica / User-based Retargeting

21:40 - Closing

 

Key Takeaways for Launching a product:

  • Plan your launches and keep notes on what does not go well for future launches.
  • Successful launches are all about optimization.
  • Your optimization team should be multi-disciplinary but in the war room people are essentially roll-less.
  • Plan out what analytics packages you will need before hand. (Obviously)
  • Build a model of what you expect to happen. This provides a benchmark.
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