Overview:

Our complete playbook for crushing promotions. Best practices, execution and potential fallout from success.

 

Outline:

0:00 - Intro

1:39 - Main Topic

2:26 - Foundations / Working with Your Finance Team

6:40 - Promo Playbook

16:30 - Execution

25:55 - Managing Success / Preserving Brand Equity 

28:30 - Closing

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